1: Pick Your Online Video Platform The first step is to choose a professional video monetization platform. Though general website builders are great, they won’t help you build the type of platform you need. Instead, you need a purpose-built video monetization platform that will allow you to seamlessly stream content and take payments, without having to use code or hire a developer. Uscreen is a great example of this. uscreen online video platform We have everything you need to get your business online. With us, you can: Create your own video website. Optimize your site for search engines – SEO. Upload and organize your videos with ease. Distribute your content with OTT apps on TV and mobile devices. Monetize your content any way you choose. Accept worldwide payments. Stream live videos to any device. Track subscriber growth and churn. Own your audience. We are currently #1 in the industry, and our clients just cleared $100 million in revenue for 2021! I also know Uscreen isn’t the right choice for everyone, so you should take the time to shop around and find the VOD platform that’s right for you. To help you, check out these 3 guides: 18 Things to Look for When Shopping for the Perfect OTT Platform 12 Best Membership Platforms & Website Builders in 2021 11 Best OTT Platforms for 2021 2: Upload Your Videos The next step is uploading your content to your video website. Having content on your website before you customize it will provide a type of “framework” you can use to construct your website. Let me explain… Your homepage should highlight the content in your catalog. After all, your catalog is your product; it’s what your customers will sign up to access. You can see how Coreology Live expertly uses thumbnails, descriptions, and categories to showcase the content on their eLearning video site here: This is what we refer to as an optimized content catalog. Having your content displayed like this can provide a better user experience and provide context to your website. This will result in a higher conversion rate. So: I highly recommend you upload your content and optimize it to a basic level before you start customizing the design. Your chosen video hosting platform should allow you to do this through their central dashboard, so check their support materials on how to do that. If you’re a Uscreen customer, you can find that information right here. 3: Optimize Your Content Catalog The next step is to ensure your content catalog is: Easy to use. Enjoyable to navigate. Focused on helping users find the content they need. Optimizing your content catalog is a little beyond the scope of this article. Especially if you’re using a platform other than Uscreen. However, there are 3 universal tips you can follow… First, use intuitive categories for your content that match your audience’s goal, like GUEtv’s diving tutorials: GueTV diving video tutorials Next, create descriptive, specific, attention-grabbing titles, like Cakeflix uses for their popular video series on cake-decorating: Cakeflix video website Finally, add appealing thumbnails that give context to your videos, like Naturally Sassy’s ballet skill catalog: Naturally Sassy ballet tutorials If you want to learn more about how to fully optimize your content, check out our guide: How To Organize Your Video Content. 4: Customize Your Website Okay, now for the fun part… It’s time to customize your video website. Your video monetization platform should give you a suite of website customization tools and functionality so you can adjust the design of your website and add your own branding. For example, Uscreen lets you create stunning home pages and landing pages with our plug-and-play page builder. These pre-designed templates let you easily upload content and adjust the text, typography, layout, and color schemes to suit your needs. Image Source – Uscreen With the page builder, you can create a visually appealing platform that customers look forward to using. Image Source – Uscreen Or, if you prefer a more structured design option, you can use one of Uscreen’s 19 fully-customizable website themes to help you. Now… How you choose to customize your video streaming website is up to you. But one of the key things to remember is brand consistency across your online presence. You’ll want to use colors, images, and copywriting that match how you present your brand on other platforms, like social media or YouTube. For example: On The Beat is an online video fitness platform that brings high-energy cycling classes to consumers at home. Take a look at this short clip of their video website and marketing platforms: You can see that across all of their channels they use the same… logos typography pink, purple and blue color scheme style of photography …to subliminally assure the reader that they’re in the right place, and they’re visiting the website of a brand they’ve already interacted with and trust. You should aim to do so when you create a video website too. This will save you a lot of time, money, and effort on lost leads and positively impact your conversion rate. 5: Connect Your Marketing Tools The final essential step is to connect your marketing tools. Your chosen platform should empower you to promote your video website by: Integrating with your existing marketing tools. Providing a suite of marketing tools. At Uscreen, we let you do both. Uscreen’s marketing tools give you the essential functions to: Send abandoned cart emails. Create “reduce churn” sequences. Offer high-converting free trials. Share promotional coupons. Once you have those set up, you can then connect with 1000+ marketing tools using Zapier, so you can tailor your marketing strategy to your current needs. As a minimum, I recommend you connect your site to… Google Analytics an email marketing platform Facebook Pixel …to help you understand your new website’s traffic, connect with your customers, and launch social media advertising campaigns. Optional: Launch Your OTT Apps If you want to supercharge your offering you could also look to expand into launching your own OTT (over-the-top) apps. OTT apps allow your customers to access your content on an app that’s specifically designed for their favorite device, like: Smartphones. Smart TVs. Tablets. OTT revenue in the US will increase more than 100% by 2023, so apps are definitely worth considering. You can learn more and get ideas for your own app right here. How to sell videos online Uscreen logo How to Sell Videos Online and Make Over $5k a Month (For Real) Read this Article Wrapping This Up… If you’re a video content creator, you need to learn how to make and launch your own video sharing website. It’s the best way to futureproof your business and take control of your income. You can do this in 6 steps: Pick Your Platform You should choose a video monetization platform that allows you to build a website, upload your content, control your pricing, and monetize your service. Uscreen is the current market leader. Upload Your Content Having content on your site will create a “framework” to build your website around. So before you customize, get all the essential content onto your site. Optimize Your Content Catalog Once your videos are uploaded, you need to optimize your content catalog. You can do this by creating intuitive categories, descriptive video titles, and eye-catching thumbnails. Customize Your Site Now that your catalog is ready, you can focus on customization. Creating a unique design and brand for your site will help your business stand out. If you use Uscreen, you can choose from 19 customizable templates. Ensure your website looks and feels consistent with your branding on social media and YouTube channels. Connect Your Marketing Tools Before you launch your site, you need to connect your marketing tools. You should also activate any marketing features offered by your platform. At a minimum, you should have: Google Analytics, Facebook Pixel, and an email marketing platform connected to your site. Optional: Launch OTT Apps Expand the reach of your awesome video business by creating an OTT app that will allow your audience to stream your content to their favorite device.
How to Access Facebook Messenger Messenger can be used in conjunction with Facebook on your computer, at Messenger.com, or by accessing the mobile app on Android and iOS devices. Because Messenger works on iPhones, it also works on the Apple Watch. You can also install add-ons in some browsers for faster access to Messenger. They're not official Facebook apps. They're third-party extensions that non-Facebook developers released for free. For example, Firefox users can install the Messenger for Facebook add-on to put Messenger on the side of their screens and use it while on other websites, in a split-screen fashion. Leaving Facebook Forever? How to Delete Your Account Send Text, Pictures, and Video At its core, Messenger is a texting app for both one-on-one and group messaging, but it can also send images and video. It also includes lots of built-in emojis, stickers, and GIFs. Some useful features included in Messenger is its indicator to see when a person is typing, delivered receipts, read receipts, and a timestamp for when the message was sent, with another for when the recipient read the most recent one. Much like on Facebook, Messenger lets you react to messages on both the website and app. Another great thing about sharing images and videos through Messenger is that the app and website collect all the media files so you can quickly sift through them. If you're using Messenger with your Facebook account, any private Facebook message appears in it. You can delete these texts as well as archive and unarchive them to hide or unhide them from constant view. Facebook added the ability to swipe to archive chats quickly in May 2021. You can also find your archived conversations by going to your profile > Archived chats. Make Voice or Video Calls Messenger also supports audio and video calls from the mobile app, the desktop version, and the Facebook site. The phone icon is for audio calls, while the camera icon makes face-to-face video calls. If you're using Messenger's calling features on Wi-Fi, you can use the app or website to make free internet calls. Send Money You can send money to people via Messenger using just your debit card information. You can do this from both the website and the mobile app. A Facebook Messenger user sets up a payment using Facebook Pay To use it, go into a conversation, open the menu, then select Send Money. You can choose to either send money or ask for it. Alternatively, you can send a text with a price in it and then select it to open the prompt to pay or request payment. You can even add a short memo to the transaction so you can remember its purpose. Play Games Messenger lets you play games within the app or via the website, even while in a group message. You don't have to download another app or visit another site to start playing with other Messenger users. Share Your Location Instead of using a dedicated app to show someone where you are, you can let recipients follow your location for up to an hour with Messenger's built-in location-sharing feature, which only works from the mobile app. Facebook Messenger Features Although Messenger doesn't have a calendar, it does let you create event reminders through the Reminders button on the mobile app. Another neat way to do it is to send a message that contains a reference to a day, and the app automatically asks you if you want to make a reminder. Like many other apps, Facebook Messenger has a dark mode. The name of a group message can be customized, as can the nickname of the people involved. The color theme of each conversation thread can be modified as well. Audio clips can be sent through Messenger if you'd like to send a message without having to text or make a full audio call. You can even tap-and-record when creating it instead of holding your finger down on the mic icon if you want to go hands-free. Notifications can be silenced on a per-conversation basis for a specified number of hours or completely turned off, both for the desktop version of Messenger and through the mobile app. Add new Messenger contacts by inviting contacts from your phone or, if you're on Facebook, your Facebook friends. There's also a custom Scan Code you can grab from within the app and share with others, who can then scan your code to add you to their Messenger instantly. Was this page helpful?